In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Manager Kristina Stidham interviews Rachael Dalfonzo, founder and president of Monkey Feet USA, a fast-growing e-commerce brand selling children’s and women’s handcrafted moccasins that are fashionable, functional and high quality with affordability in mind.

Listen in as Dalfonzo shares the story behind the company, what inspired her to launch the brand, and how her and her co-founder husband came up with the name “Monkey Feet.” Dalfonzo discusses the challenges she faced when launching the brand, how she found an excellent partner and manufacturer based in China, and why the brand donates proceeds of certain shoe designs to charity. In addition, Dalfonzo explains why Monkey Feet USA decided to expand into mommy-and-me product lines, how the company has managed to scale operations as it has quickly grown, and her strategy behind authentically engaging the brand’s community of loyal shoppers in a 100,000-plus member Facebook Group. Lastly, Dalfonzo shares her vision for Monkey Feet USA and offers advice for other working moms trying to do it all.

Rachael Dalfonzo is founder and president of Monkey Feet USA, overseeing business operations, sales, marketing, and customer experience. Rachael saw a need for baby clothing that broke the mold of the run-of-the-mill items sold in stores. She started Monkey Feet USA in 2015 with a tax refund and a dream to create trendy baby items without breaking the bank. Prior to Monkey Feet, Rachael was a stay-at-home mother who wanted to help provide for her family while remaining the main caretaker for her kids.

Date: June 9, 2020

Credits: Rachael Dalfonzo

Duration: 22:17