In this episode of Women in Retail Talks, Senior Content Strategist Ashley Chiaradio interviews Alisa Beyer, CEO of Spa Girl Cocktails, a low-calorie, low-sugar, ready-to-drink spirit martini. Listen in as Beyer discusses her career history, why she launched Spa Girl Cocktails, and how she’s grown the company. She shares how her small business plans to navigate the current changes within the retail industry and world at large due to the coronavirus outbreak, as well as advice for other startups. Beyer provides insight into her experience raising capital as a woman entrepreneur, shares her old way to approach funding vs. her new way, and how and why she changed her approach. Lastly, she explains why having a strong network is important to her, and how finding a champion that believed in her leadership and her brand helped Spa Girl Cocktails find success.

Alisa Marie Beyer is the CEO of Spa Girl Cocktails, an award-winning, low-calorie, low-sugar, perfect-proof, ready-to-drink spirit martini that arrived on shelves in mid-2017. As a proven entrepreneur who has created and sold five companies, the hallmark of Alisa’s success has been her passion to clarify the vision, focus the strategy, and build a healthy and high-performing culture to drive her own companies and her client companies. Her clients have included Nestlé, Estée Lauder, Mary Kay, Avon, DuPont, Galderma, L’Oréal, wet ‘n wild, Proactiv, Meaningful Beauty, StriVectin, Dow Personal Care, Murad, GlamGlow, L’Occitane, Fresh, Tata Harper, Bath & Body Works, Dr. Dennis Gross Skincare, KAO Brands, Osmosis, and more than 100 startup and small companies. A magna cum laude graduate of Wilson College with degrees in economics and English, Alisa and her husband, Thomas, have three children, Maximilian, Megan, and Benjamin. They have lived in Washington, D.C., and Stuttgart, Germany, and now reside in sunny San Diego, California. Alisa proudly hails from Liberty, Pennsylvania.

Date: March 24, 2020

Credits: Alisa Beyer

Duration: 18:02