In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Debbie Gonzalez, vice president of merchandising and brand management at bulk wholesale clothing company TSC Apparel and brand Tultex. Listen in as Gonzalez discusses her career history in the fashion industry and how she and TSC Apparel are adapting to the daily changes brought on by the coronavirus. She shares how Tultex quickly redirected its efforts to producing face masks within a 48-hour period, and how the brand has a history of adapting its business operations to help the country in uncertain times.

In addition, Gonzalez shares how she has changed her communication style with her team during the health crisis, why she believes transparency is key, and how overcommunication has brought her company together as a family. Lastly, she provides advice for other brands looking to provide support during the coronavirus pandemic, discusses how her leadership style has changed over the years, and details how she empowers her team to grow as individuals.

Debbie Gonzalez has worked in the fashion industry for 30 years, gaining experience in design, product development and branding. As a seasoned vice president of merchandising and brand management, she draws from her innate design sensibility and deep experience to create products that excite an emotion that consumers can connect to. Her years working with big American brands like Levi’s, Dockers, Perry Ellis, and DKNY have exposed her to full-scale branding moments that have allowed her to integrate new branding expectations at Tultex. Debbie joined TSC Apparel with the core focus of refreshing the Tultex brand. She believes in the creative process, the cultivation of inspiration, and the power of collaborative work.

Date: April 21, 2020

Credits: Debbie Gonzalez

Duration: 14:28