Qurate Retail Group announced last week that Rosalia Bucaro has joined HSN as chief merchandising officer. HSN is one of Qurate Retail Group’s six leading retail brands.

As chief merchandising officer, Bucaro will oversee the strategic direction of merchandising, planning, programming and business development across all product categories for HSN. She will focus with her team on revitalizing product assortment, forging dynamic celebrity partnerships, and creating a merchandise assortment that resonates with existing and new customers across all channels. Bucaro will report to Stacy Bowe, president of HSN. Bucaro succeeds Rob Robillard, who left the company earlier this year.

Most recently, Bucaro served as executive vice president of Rue Gilt Groupe, a leading off-price e-commerce portfolio company connecting next-generation shoppers to world-class brands. In this role, she oversaw all aspects of fashion, including women’s, men’s and kids’ divisions, as well as the European luxury division. Prior to joining Rue Gilt Groupe, Bucaro held various senior positions in merchandising at Bloomingdale’s.

“Rosalia’s passion for our brand and deep expertise in delivering exceptional customer and product experiences will be essential to the continued success and growth of HSN,” said Bowe, in a company press release. “Her skillset, leadership and customer-focused mindset are a tremendous addition to our already strong merchandising and leadership teams, and we look forward to the energy she will bring.”

Qurate Retail Group is a corporate partner of Women in Retail Leadership Circle. Learn more about our corporate partners here.