During our August installment of the Women in Retail and Total Retail Virtual Exchange, Marla Beck, CEO and co-founder of Bluemercury, a high-growth luxury beauty retail chain which was acquired by Macy’s in 2015, participated in a discussion with Melissa Campanelli, co-founder of Women in Retail Leadership Circle and brand and content director of Total Retail. The two discussed everything from what Beck has learned over the years being a leader during challenging times, to how product innovation factors into Bluemercury’s future plans, and everything in between.

In this video clip from the session, Beck discusses what she’s learned about growing Bluemercury over the years, and offers best practices for brand growth.

To watch the full interview with Beck from the August Women in Retail and Total Retail Virtual Exchange, as well as interviews with Kim Lefko, senior vice president, chief marketing officer, Ace Hardware; Amy Errett, CEO and founder, Madison Reed; Kelly Cook, chief marketing and IT officer, David’s Bridal; and more, click here.