During last week’s Women in Retail and Total Retail Virtual Exchange, Rachel Shechtman, founder of STORY, participated in a discussion with Ben Kaufman, CEO of CAMP. The two discussed everything from Rachel’s role as brand experience officer at Macy’s, to CAMP’s partnership with Walmart to bring virtual camp to families this summer, to how retail is changing in the time of COVID-19.

In this video clip from the session, Shechtman discusses why it’s more important than ever for retailers to get back to the basics, notably making sure they’re offering amazing customer service and outstanding merchandise to their customers. “It’s not new and it’s not sexy, but go revisit those two topics,” Shechtman said.

To watch the full interview with Shechtman and Kaufman from the July installment of the Women in Retail and Total Retail Virtual Exchange, as well as interviews with Ran Reske, founder and co-CEO of Resident; Katie Echevarria Rosen Kitchens, co-founder and editor-in-chief, FabFitFun; Rodney Hutton, chief marketing officer, Ethan Allen; and more, click here.