Ekta Chopra is chief digital officer of e.l.f. Beauty and she’s passionate about bringing emerging technology to life at the Gen Z-favorite beauty brand. In this interview with Women in Retail Leadership Circle Co-Founder Melissa Campanelli, Chopra shares what she loves most about her job, the technology trends she’s currently tracking, and how she navigates being a female leader in the predominantly male-oriented technology industry.

Chopra is helping to move women in tech up the leadership pipeline. She discusses her leadership style, what she looks for when hiring team members, and key life lessons she’s learned throughout her career. Lastly, Chopra shares what she’s most looking forward to personally and professionally heading into 2023.

This interview was recorded at the recent Total Retail Tech event in Nashville, hosted by our sister brand, Total Retail. Chopra also spoke on a panel, Finding Your Brand’s Place in the Metaverse, at Total Retail Tech. Read more on that discussion here.