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Business Strategy

To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!

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Diane von Furstenberg on Pivoting to Digital and Engaging Chinese Consumers

COVID-19 has cratered the fashion industry as companies around the globe struggle with store closures and supply chain disruptions. E-commerce and online technologies not only became immediate lifelines to help some businesses stay afloat, but they also helped to accelerate their digital transformation. Among those brands was luxury fashion label Diane von Furstenberg (DVF), which...

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Supporting Black-Owned Businesses

Last month in the Inner Circle, I presented a list of valuable resources to help retail business leaders fight racism and become better allies. A key resource included in that list was a Fast Company article that discussed a plea from Aurora James, founder of the Brooklyn boutique Brother Vellies, for major retailers across the country to...

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