To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!
It was impossible for retailers to be completely prepared for a crisis like the coronavirus pandemic considering something to its magnitude has never happened before. No business had all the right answers for how to navigate the crisis. However, seeing how your peers are handling similar issues can help — or at least make you...
COVID-19 has triggered a paradigm shift in the fashion industry. This was a key finding from a recent report published by Martens & Heads! Executive Consultancy titled, Beyond 2020: Reflections On the Next Chapter. The report compiles responses from a questionnaire Martens & Heads sent to its retail- and fashion-based clients and members of its...
As retailers navigate these uncertain times during the COVID-19 pandemic, different problems are arising. One such problem is the excessive inventory that many retailers are now saddled with. Many brick-and-mortar stores are temporarily closed to help contain the spread of coronavirus, and millions of Americans are cutting back on frivolous spending due to being laid-off....
Having kids pre-internet, social media, Amazon.com, etc., was, for lack of a better word, different. There were no supportive social media groups to bounce ideas off of (or vent to), no Amazon customer reviews to consider about the products you bought for your child, no WebMD to research that weird rash that you just noticed...
This is an unprecedented time for which even the most diligent businesses couldn’t prepare. Fear and confusion are rampant. That is why, in the face of the COVID-19 pandemic, your communications strategy is more critical than ever. While we’re still in this daily routine of Zoom calls, dogs barking in the background, and the development...
In 2018, Americans returned $400 billion worth of clothing purchases to retailers. That number was up 53 percent from 2015, and it’s continuing to grow. For businesses that sell clothing online, it’s a chicken-and-egg problem. Consumers generally won’t trust an online purchase unless they know they can return the garment for a refund. Returns are...
The COVID-19 pandemic is the only crisis many generations have experienced, and the federal, state and local governments’ stay-at-home mandates are challenging for many marketers and businesses. Marketing during this time can be difficult, but can also strengthen authentic connections to your customers during a time they need it most. Just as many of us...
With commerce drying up and the entire service economy grinding to a halt in the wake of the ongoing COVID-19 pandemic, it’s important that business leaders, from the captains of industry to mom-and-pop bakeries, take pains to navigate this crisis carefully and deliberately. This isn’t the time to panic. To help survive this fluid situation,...
Have you ever felt that selling your products or ideas is like you were talking to a brick wall? No matter what you try, you simply can’t get your target to see your point of view or your vision. Anyone can relate to the frustration and lack of resolution that comes from this type of...
If it were the plot of a movie, it would be a dark comedy. On one side you have physical retailers and the myriad of bankruptcies forcing stores to close nationwide, while simultaneously you have traditional online brands desperately looking to open physical manifestations of their online presence. Each one wants what the other has,...
