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Business Strategy

To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!


From Our Community: The FWD Forum

The world has been flipped upside-down and it’s critical that marketers question everything. What's new? What's now? What's next? Join the FWD forum as three industry partners provide answers, case studies, and a clear blueprint as brands begin creating their own way "FWD." Who should attend? Anyone involved with print, data and analytics, and digital marketing are guaranteed to take away actionable items.


The Bouqs Co. COO Darcy Cozzetto on Why Community Matters

The Bouqs Company, the online floral retailer that delivers flowers and plants fresh from eco-friendly, sustainable farms to doorsteps nationwide, takes community very seriously. “We’re very committed to increasing awareness in our community across a variety of facets,” said Darcy Cozzetto, chief operating officer of The Bouqs Company, during the December installment of the Women in...


From the Community: Total Retail's 25 Best Tips of 2020

From Our Community is a content initiative from Women in Retail Leadership Circle (WIRLC) that seeks to highlight events, business launches, retail partnerships, charitable initiatives, and more, all sent to us by members of the WIRLC community. If you have an announcement that you would like us to share with the Inner Circle audience, please contact...


Lenovo CMO Jennifer Downes on Customer-Centric Marketing

A hyperfocus on the customer was essential to retailers’ survival in 2020, as COVID-19 pandemic lockdowns kept consumers in their homes and shopping behavior drastically shifted. In this video clip from the December 2020 Women in Retail and Total Retail Virtual Exchange, Jennifer Downes, chief marketing officer, WW eCommerce at Lenovo, discusses how the consumer...


From Our Community: CommerceNext Marketing Summit Series

This week we're excited to share an upcoming virtual event series that we believe could greatly benefit the WIRLC audience as they look to start the new year on a strong note. The CommerceNext Marketing Summit Series is scheduled to take place over three Wednesdays (Jan. 20, Jan. 27, Feb. 3) with interactive bonus tracks on Fridays (Jan. 22 and Jan. 29).


How to Evolve Your Brand Messaging for the New Normal

If your business is communicating in the same way it did before the COVID-19 pandemic started, chances are good that your brand messaging isn’t resonating the way it once did. Brand messaging refers to your brand’s communications in all channels (e.g., website, social, email, etc.). Whether you’re starting a new business or trying to grow...

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