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Business Strategy

To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!


How a 25-Year Marketing Veteran Stays Innovative at Cuisinart

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Editor Marie Albiges interviews Mary Rodgers, director of marketing communications at Cuisinart, kitchen appliances for professional and home chefs. Rodgers discusses her 25-year career with Cuisinart, how she's helped to grow its marketing department to what it is today, and how the brand's entrepreneurial spirit aided its pivots during the COVID-19 pandemic.

Duration: 30:52

The Consumer-Driven Revolution: Where Are We Headed?

The pandemic made for one of the most organic and authentic tests of the world’s progress towards digital innovation, demonstrating how resilient all businesses were. One of the greatest, long-lasting effects of COVID-19 on the retail industry is the digital movement it accelerated. Businesses that had higher shares of e-commerce before the crisis (i.e., early...


How Nasty Gal's Proactive Brave and Bold Approach Keeps the Brand on Top

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Kelly Byrne, commercial director of Nasty Gal, an international women’s fashion brand, part of the boohoo group. Byrne discusses the Nasty Gal business and how founder Sophia Amoruso's #GIRLBOSS mentality still shines through the brand ethos, as well as inspires Byrne personally to trust her gut instincts and take risks.

Duration: 24:07

How DICK'S Sporting Goods Forecasts Merchandise Demand From Consumer Habits

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Nina Barjesteh, senior vice president of product development and design at DICK’S Sporting Goods. Barjesteh discusses her career background in retail merchandising, what drew her to join DICK'S, and how the sporting goods brand forecasts new product demand based on consumer habits.

Duration: 21:24

How Michaels Created a Hybrid Back-to-Office Strategy

With vaccination rates rising and many state and local governments lifting what’s left of COVID-related restrictions, employers are tasked with devising plans for the return of employees to their corporate offices and headquarters. However, the challenge of bringing employees back into the office in a safe and positive manner is fairly complex process, with many...

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