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Business Strategy

To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!

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Dia&Co Boosts Conversion Rate With Site Search Tool

Dia&Co, a personal styling and plus-size clothing subscription retailer for women exclusively in sizes 14-32, recently partnered with Searchspring to customize its site search and navigation offering. To improve its customer experience, Dia&Co worked with Searchspring agency partner, Verbal+Visual, to redesign the retailer’s site to better reflect its brand mission. Due to the subscription-based nature...

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Diane von Furstenberg on Pivoting to Digital and Engaging Chinese Consumers

COVID-19 has cratered the fashion industry as companies around the globe struggle with store closures and supply chain disruptions. E-commerce and online technologies not only became immediate lifelines to help some businesses stay afloat, but they also helped to accelerate their digital transformation. Among those brands was luxury fashion label Diane von Furstenberg (DVF), which...

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