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Business Strategy

To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!

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How Patagonia is Redefining its Social Presence

At the February Women in Retail and Total Retail Virtual Exchange, Editor-in-Chief Joe Keenan interviewed Jessica Dahlstrum, director of digital marketing at Patagonia. In this clip from their conversation, Dahlstrum discusses redefining Patagonia’s social media presence. Watch the entire conversation with Dahlstrum, as well as the other sessions in the two-hour Virtual Exchange featuring retail...

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How Retailers Can Achieve Profitability in 2024

Profitability: the holy grail of business. We know the formula: Reduce operational expenses, get more customers, increase average transaction size, avoid markdowns, and control inventory. That all sounds easy, right?! It’s easy to take a formulaic approach and stick to what the math says, but we all know this isn’t “easy.” There continues to be...

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Retail, Brand Leaders Share Influencer Marketing Tips

During a session at eTail West in Palm Springs, CA last week, a panel of retail leaders discussed strategies for building an influencer marketing program. Amber Reyes, senior manager, acquisition and media, Kopari Beauty; Jordan Roberson, director, digital marketing, Johnny Was; Catherine Seaton, vice president, marketing, Windsor Stores; and Meghan Shea, senior director, growth marketing,...

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How to Adopt a Transformational Mindset in Retail

Retail leaders are often staring down transformations in their organizations — some easy, some difficult. When presented with opportunities to transform their organizations, what leadership skills are required? During a panel discussion at the February Total Retail and Women in Retail Virtual Exchange, a group of retail leaders — led by Columbus Consulting Managing Partner...

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Are Your DTC Campaigns Underperforming?

There’s a lot of talk in the direct-to-consumer (DTC) world about ad campaigns not converting and delivering low return on ad spend (ROAS). The landscape has required brands to focus more on developing relationships with consumers before they convert, which starts with awareness (i.e., top-of-the-funnel advertising). In part two of a three-part video series on...

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Generative AI for E-Commerce: 5 Top Trends for 2024

In 2023, the e-commerce industry was largely focused on strengthening brand equity, enhancing the customer experience, and keeping up with the evolution fueled by new platforms and artificial intelligence-based technologies. Notably, the adoption of composable commerce, which refers to building a modular, component-based, cloud-native tech stack, empowered companies to build the agility required to remain...

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DTC Leaders: What You're Getting Wrong About KPIs

There’s a lot of talk in the direct-to-consumer (DTC) world about ad campaigns not converting and delivering low return on ad spend (ROAS). The landscape has required brands to focus more on developing relationships with consumers before they convert, which starts with awareness (i.e., top-of-the-funnel advertising). In part one of a three-part video series on...

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5 Key Retail Trends to Look for in 2024

With all the buzz surrounding artificial intelligence in the retail industry, it’s no surprise that its embrace is one of the top trends as the industry begins 2024. The rapid growth of AI, machine learning and predictive technologies is opening up new worlds of opportunities. However, AI isn’t the only key trend in retail. Here...

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