To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Editor Marie Albiges interviews Julie Carnevale, co-founder of ELOQUII and brand leader of ELOQUII and CUUP, part of FullBeauty Brands, an online, size-inclusive marketplace. Listen in as Carnevale discusses her journey to founding a plus size brand, being an early driver of influencer marketing, advice she would give to those looking to make an impact in the inclusive sizing space, and more.
Generative artificial intelligence (GenAI) has set the marketing world aflame. Tools like DALL·E and Adobe Firefly have demonstrated the potential of AI to produce engaging creative from limited resources. Looking beyond that, what can it offer in terms of media efficiency for brand and retail marketers? The ability of GenAI tools to remix and iterate...
There’s a lot of talk in the direct-to-consumer (DTC) world about ad campaigns not converting and delivering low return on ad spend (ROAS). The landscape has required brands to focus more on developing relationships with consumers before they convert, which starts with awareness (i.e., top-of-the-funnel advertising). In part three of a three-part video series on...
We are so excited to feature Natalie MacLennan, CEO of Dockers, in the Women in Retail Inner Circle Q&A this week. As Dockers’ CEO, Natalie oversees all aspects of Levi’s casual lifestyle brand across product, marketing, operations and commercial. Since joining the Dockers team in 2020, Natalie has been pivotal in transforming Dockers into a...
TikTok enjoyed a meteoric rise during the pandemic and has evolved from a song-and-dance platform to a bona fide digital commerce powerhouse. TikTok is a crucial platform for digital commerce for many businesses due to its unparalleled ability to blend entertainment with commerce seamlessly. However, the app is once again in the hot seat in...
Roz Johnson doesn’t consider herself to be traditionally trained in human resources. In her 30-plus year career in retail, she’s held all kinds of positions at various large retailers and brands, including vice president of stores at American Eagle, regional manager at Gap, and senior managing director of operations at Build-A-Bear Workshop, where she’s worked...
In the world of retail, personalization and relevance are dominating conversations. But what exactly do these buzzwords mean? And how can marketers leverage these trends to improve the customer experience and set themselves up for long-term success? Retailers today are increasingly focused on tapping into personalization and relevance — two distinct strategies for improving the...
Hosted by Women in Retail Leadership Circle’s sister brand, Total Retail, Total Retail Talks is a podcast for retail executives who crave the knowledge and insights needed to stay successful in today’s fast-paced industry. In episode 435 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Mary Ellen Coyne, CEO, and Kevin McLaughlin, co-founder and creative director...
At the February Women in Retail and Total Retail Virtual Exchange, Editor-in-Chief Joe Keenan interviewed Jessica Dahlstrum, director of digital marketing at Patagonia. In this clip from their conversation, Dahlstrum discusses redefining Patagonia’s social media presence. Watch the entire conversation with Dahlstrum, as well as the other sessions in the two-hour Virtual Exchange featuring retail...
Profitability: the holy grail of business. We know the formula: Reduce operational expenses, get more customers, increase average transaction size, avoid markdowns, and control inventory. That all sounds easy, right?! It’s easy to take a formulaic approach and stick to what the math says, but we all know this isn’t “easy.” There continues to be...
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