To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!
This episode of Women in Retail Talks features a clip from the November Women in Retail and Total Retail Virtual Exchange. In this clip, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Mindy Perry, former chief marketing officer of Kendra Scott, the Austin-based jewelry and accessories brand founded on family, fashion, and philanthropy. Perry discusses how the Kendra Scott brand went viral on TikTok earlier this year, along with secrets to success around influencer marketing.
Duration: 10:33
COVID-19 reshaped the retail shopping landscape for good, and brands across the globe seek to understand what these shifts mean for their customer engagement strategy. Our agency spent the past 18 months exploring the trends taking shape and strategizing what experiences will be most effective in helping retail brands win in our new world. We...
Nadia Boujarwah, co-founder and CEO of Dia & Co., founded the only retail service dedicated to meeting the plus-size community’s full range of style needs when she realized there had to be a better way for her and millions of other women to shop for clothes. In this video interview, Boujarwah chats with Women in...
The other day I got an impassioned email from one of my colleagues about a new trend in customer behavior. While I can’t say I was shocked by what she has endured as a frontline essential worker over the last 20 months, I can say I was disappointed. Listen, I’m all for customers telling us...
Direct to consumer (D-to-C) as a business model has always been around. We’ve seen it from the street sellers to the door-to-door salespeople who knew us by name and preferences. In current times, D-to-C refers to brands selling directly to consumers rather than the more traditional approach of selling through retailers. The D-to-C business model...
Imagine shopping with your friends and realizing as you look around the store that you’ll have to ask the manager for the “plus size” department. From experience, I can tell you it’s not ideal. With the average woman in the U.S. fitting a size 16, millions of people have dealt with this same familiar scenario,...
As retail shippers continue to look toward the 2021 peak season, it’s critical to address where the market is today and how that will continue to impact the rate and service outlook for peak and into 2022. On the heels of COVID-19, we sit in the most complex environment for parcel rates and service that...
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Editor Marie Albiges interviews Mary Rodgers, director of marketing communications at Cuisinart, kitchen appliances for professional and home chefs. Rodgers discusses her 25-year career with Cuisinart, how she's helped to grow its marketing department to what it is today, and how the brand's entrepreneurial spirit aided its pivots during the COVID-19 pandemic.
Duration: 30:52
The pandemic made for one of the most organic and authentic tests of the world’s progress towards digital innovation, demonstrating how resilient all businesses were. One of the greatest, long-lasting effects of COVID-19 on the retail industry is the digital movement it accelerated. Businesses that had higher shares of e-commerce before the crisis (i.e., early...
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Kelly Byrne, commercial director of Nasty Gal, an international women’s fashion brand, part of the boohoo group. Byrne discusses the Nasty Gal business and how founder Sophia Amoruso's #GIRLBOSS mentality still shines through the brand ethos, as well as inspires Byrne personally to trust her gut instincts and take risks.
Duration: 24:07
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