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Business Strategy

To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!

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Ways to Deal With Excess Inventory During COVID-19

As retailers navigate these uncertain times during the COVID-19 pandemic, different problems are arising. One such problem is the excessive inventory that many retailers are now saddled with. Many brick-and-mortar stores are temporarily closed to help contain the spread of coronavirus, and millions of Americans are cutting back on frivolous spending due to being laid-off....

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Communicating During COVID-19

This is an unprecedented time for which even the most diligent businesses couldn’t prepare. Fear and confusion are rampant. That is why, in the face of the COVID-19 pandemic, your communications strategy is more critical than ever. While we’re still in this daily routine of Zoom calls, dogs barking in the background, and the development...

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The Cost of 'Free' Returns

In 2018, Americans returned $400 billion worth of clothing purchases to retailers. That number was up 53 percent from 2015, and it’s continuing to grow. For businesses that sell clothing online, it’s a chicken-and-egg problem. Consumers generally won’t trust an online purchase unless they know they can return the garment for a refund. Returns are...

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Marketing in Crisis

The COVID-19 pandemic is the only crisis many generations have experienced, and the federal, state and local governments’ stay-at-home mandates are challenging for many marketers and businesses. Marketing during this time can be difficult, but can also strengthen authentic connections to your customers during a time they need it most. Just as many of us...

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