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Women in Retail Talks Podcast

To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!

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Former Kendra Scott CMO on the Brand's TikTok Success

This episode of Women in Retail Talks features a clip from the November Women in Retail and Total Retail Virtual Exchange. In this clip, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Mindy Perry, former chief marketing officer of Kendra Scott, the Austin-based jewelry and accessories brand founded on family, fashion, and philanthropy. Perry discusses how the Kendra Scott brand went viral on TikTok earlier this year, along with secrets to success around influencer marketing.

Duration: 10:33
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3 Keys to Holiday 2021 Success for Retailers

COVID-19 reshaped the retail shopping landscape for good, and brands across the globe seek to understand what these shifts mean for their customer engagement strategy. Our agency spent the past 18 months exploring the trends taking shape and strategizing what experiences will be most effective in helping retail brands win in our new world. We...

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What Brands Can Learn From D-to-C Trendsetters

Direct to consumer (D-to-C) as a business model has always been around. We’ve seen it from the street sellers to the door-to-door salespeople who knew us by name and preferences. In current times, D-to-C refers to brands selling directly to consumers rather than the more traditional approach of selling through retailers. The D-to-C business model...

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How a 25-Year Marketing Veteran Stays Innovative at Cuisinart

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Editor Marie Albiges interviews Mary Rodgers, director of marketing communications at Cuisinart, kitchen appliances for professional and home chefs. Rodgers discusses her 25-year career with Cuisinart, how she's helped to grow its marketing department to what it is today, and how the brand's entrepreneurial spirit aided its pivots during the COVID-19 pandemic.

Duration: 30:52
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The Consumer-Driven Revolution: Where Are We Headed?

The pandemic made for one of the most organic and authentic tests of the world’s progress towards digital innovation, demonstrating how resilient all businesses were. One of the greatest, long-lasting effects of COVID-19 on the retail industry is the digital movement it accelerated. Businesses that had higher shares of e-commerce before the crisis (i.e., early...

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How Nasty Gal's Proactive Brave and Bold Approach Keeps the Brand on Top

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Kelly Byrne, commercial director of Nasty Gal, an international women’s fashion brand, part of the boohoo group. Byrne discusses the Nasty Gal business and how founder Sophia Amoruso's #GIRLBOSS mentality still shines through the brand ethos, as well as inspires Byrne personally to trust her gut instincts and take risks.

Duration: 24:07
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