To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!
Dia&Co, a personal styling and plus-size clothing subscription retailer for women exclusively in sizes 14-32, recently partnered with Searchspring to customize its site search and navigation offering. To improve its customer experience, Dia&Co worked with Searchspring agency partner, Verbal+Visual, to redesign the retailer’s site to better reflect its brand mission. Due to the subscription-based nature...
As part of our month-long Women in Retail Leadership Days virtual experience, we had an interactive discussion with executives from leading retailers to detail strategies for evolving their businesses to account for shifting consumer behaviors and demand during the COVID-19 pandemic. The panelists included Corie Barry, CEO, Best Buy; Sharon Leite, CEO, The Vitamin Shoppe;...
Tone of voice is the way that you communicate your message — it dictates the way that an audience interprets the words. And it’s a key part of your brand voice. Therefore, if you’re going to build a strong brand, tone matters. Here’s what else you need to know about tone, and crafting the best...
You’ve heard the old adage about walking a mile in someone else’s shoes. To be successful, marketers don’t have to walk in their customers’ shoes. They just have to put them on. Empathetic marketing may be a buzzword now, but it’s always been the key to acquiring and retaining loyal, satisfied customers. It revolves entirely...
Paper Source, the Chicago-based stationery and gift retailer, is bringing much needed foot traffic into its brick-and-mortar stores — even during the pandemic — thanks to a returns program it launched with Happy Returns. “Return Bars” allows online shoppers from Happy Returns’ retail partners to return products in person at all Paper Source stores, eliminating...
With the rise of direct-to-consumer (D-to-C) brands, never before has it been so important to prepare and ship orders at a near perfect level in order to not only “wow” customers, but also keep them from poor shipping experiences that lead to negative reviews and press. For those that outsource fulfillment, the shipping function is completely out...
Many businesses all over the world are crying out for help. The main reason for their suffering? The ongoing pandemic that forced many to take shelter inside their homes and brought practically the entire world to a standstill. With tourism and a large part of the retail and services industries on an indefinite pause, and...
COVID-19 is reshaping how brands engage with consumers. If you want to build brand resiliency across your ecosystem during this crisis, it’s time rethink your communication strategy. As you look to reshape your brand communications, consider the importance of your brand’s actions during this time. While consumers may have always been aware of how brands...
Surely you’ve heard about WISMO? This acronym maybe hasn’t quite made its way into every retailer’s vocabulary yet, but it is something that all online shops have to deal with on a daily basis. Furthermore, it’s becoming more and more popular in the world of e-commerce due to a rapid increase in customer expectations. WISMO...
COVID-19 has cratered the fashion industry as companies around the globe struggle with store closures and supply chain disruptions. E-commerce and online technologies not only became immediate lifelines to help some businesses stay afloat, but they also helped to accelerate their digital transformation. Among those brands was luxury fashion label Diane von Furstenberg (DVF), which...
