To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!
Many businesses all over the world are crying out for help. The main reason for their suffering? The ongoing pandemic that forced many to take shelter inside their homes and brought practically the entire world to a standstill. With tourism and a large part of the retail and services industries on an indefinite pause, and...
COVID-19 is reshaping how brands engage with consumers. If you want to build brand resiliency across your ecosystem during this crisis, it’s time rethink your communication strategy. As you look to reshape your brand communications, consider the importance of your brand’s actions during this time. While consumers may have always been aware of how brands...
Surely you’ve heard about WISMO? This acronym maybe hasn’t quite made its way into every retailer’s vocabulary yet, but it is something that all online shops have to deal with on a daily basis. Furthermore, it’s becoming more and more popular in the world of e-commerce due to a rapid increase in customer expectations. WISMO...
COVID-19 has cratered the fashion industry as companies around the globe struggle with store closures and supply chain disruptions. E-commerce and online technologies not only became immediate lifelines to help some businesses stay afloat, but they also helped to accelerate their digital transformation. Among those brands was luxury fashion label Diane von Furstenberg (DVF), which...
Last month in the Inner Circle, I presented a list of valuable resources to help retail business leaders fight racism and become better allies. A key resource included in that list was a Fast Company article that discussed a plea from Aurora James, founder of the Brooklyn boutique Brother Vellies, for major retailers across the country to...
Some say a recession is coming, while others say it’s already here. And while recession is a scary word for every business, it’s particularly worrisome for small businesses that may not have the same financial cushioning as large companies. That’s why it’s important to develop a plan to recession-proof your business today. As the economy...
Women represent more than half of the retail workforce, yet less than 3 percent make it to the C-suite. Furthermore, among the board members at S&P 500 retail companies, only 20 percent of these members are women. My team and I at Pinsight undertook research to discover some of the causes of this lack of...
This new decade has given us a lot to contend with. Most recently, our busy, normal lives have been suddenly and irrevocably changed by the global COVID-19 pandemic. Now is a time of real adversity, with most people in self-isolation. Therefore, we should steady our nerves and re-focus on the positive that we can create...
Like virtually every business out there today, my company’s leads and sales took a drastic downturn in late March, when the coronavirus forced many businesses to shutter. Our sales dropped 58 percent over the next five weeks compared to the first 11 weeks of the year. I freaked out, I won’t lie. I probably wasn’t...
It was impossible for retailers to be completely prepared for a crisis like the coronavirus pandemic considering something to its magnitude has never happened before. No business had all the right answers for how to navigate the crisis. However, seeing how your peers are handling similar issues can help — or at least make you...
