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Business Strategy

To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!


How Michaels Created a Hybrid Back-to-Office Strategy

With vaccination rates rising and many state and local governments lifting what’s left of COVID-related restrictions, employers are tasked with devising plans for the return of employees to their corporate offices and headquarters. However, the challenge of bringing employees back into the office in a safe and positive manner is fairly complex process, with many...


How SMBs Can Leverage FinTech to Bounce Back

Having the ability to continuously adjust to external factors has always been a part of a business owner’s DNA, but as the pandemic forced never-before-seen changes at a shockingly rapid pace, many businesses found that their go-to partners were unable to keep up with the complexity of these fluctuating needs. As a result, many business...


Retail Strategist Salena Knight on How to Grow Business From Your Biggest Challenge

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Salena Knight, retail strategist and founder of consulting and training business The Retail Academy. Knight discusses her indirect career journey to retail consultant, how retailers can figure out what's holding them back, and why businesses will experience exponential growth if leaders focus on fixing the biggest challenges that are often pushed to the sidelines.

Duration: 24:52
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Back-to-Office Checklist

As companies prepare to have their employees return to corporate offices and headquarters, go fully remote, or some hybrid of the two, there are many unknowns. As such, we asked executives from leading brands across the retail and travel and hospitality industries how they're navigating the many challenges and questions that come with defining a new way to work.


EY's Consumer Leader on the Future of Retail and Customer Behavior

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Kristina Rogers, global consumer leader at EY. Rogers discusses her career trajectory and role at EY, the genesis of the EY Future Consumer Index, and how the index helps retailers understand how consumers around the globe have been experiencing the COVID-19 pandemic.

Duration: 26:14

Shapermint Exec on the Search for its First-Ever 'Chief Mom Officer'

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Siobhán Lonergan, chief brand officer at Shapermint, an online marketplace that sells shapewear and everyday essentials. Listen in as Lonergan discusses Shapermint's Mother’s Day campaign to hire its first-ever “Chief Mom Officer," and how the chief mom role will influence the company while championing body positivity and motherhood.

Duration: 19:16
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