To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!
The world has been flipped upside-down and it’s critical that marketers question everything. What's new? What's now? What's next? Join the FWD forum as three industry partners provide answers, case studies, and a clear blueprint as brands begin creating their own way "FWD." Who should attend? Anyone involved with print, data and analytics, and digital marketing are guaranteed to take away actionable items.
The Bouqs Company, the online floral retailer that delivers flowers and plants fresh from eco-friendly, sustainable farms to doorsteps nationwide, takes community very seriously. “We’re very committed to increasing awareness in our community across a variety of facets,” said Darcy Cozzetto, chief operating officer of The Bouqs Company, during the December installment of the Women in...
From Our Community is a content initiative from Women in Retail Leadership Circle (WIRLC) that seeks to highlight events, business launches, retail partnerships, charitable initiatives, and more, all sent to us by members of the WIRLC community. If you have an announcement that you would like us to share with the Inner Circle audience, please contact...
A hyperfocus on the customer was essential to retailers’ survival in 2020, as COVID-19 pandemic lockdowns kept consumers in their homes and shopping behavior drastically shifted. In this video clip from the December 2020 Women in Retail and Total Retail Virtual Exchange, Jennifer Downes, chief marketing officer, WW eCommerce at Lenovo, discusses how the consumer...
This week we're excited to share an upcoming virtual event series that we believe could greatly benefit the WIRLC audience as they look to start the new year on a strong note. The CommerceNext Marketing Summit Series is scheduled to take place over three Wednesdays (Jan. 20, Jan. 27, Feb. 3) with interactive bonus tracks on Fridays (Jan. 22 and Jan. 29).
If your business is communicating in the same way it did before the COVID-19 pandemic started, chances are good that your brand messaging isn’t resonating the way it once did. Brand messaging refers to your brand’s communications in all channels (e.g., website, social, email, etc.). Whether you’re starting a new business or trying to grow...
To say this has been a tough year for small businesses is obviously a huge understatement. COVID-19 restrictions have had a profound impact on small business owners, forcing many of them to close their doors. It’s been even tougher for small businesses like mine, often referred to as “micro-businesses,” or those owned and operated by...
Many companies have been re-examining their strategies, messaging and even their brand names in light of the social justice movements sweeping the globe. Promises for diversity, equality and inclusion, made during the height of the conversation surrounding Black Lives Matter, Pride, and more, should not slip to the back burner just because news cycles may...
Fourth quarter is here. In the world of retail, this make or break. It’s the time to compensate for poor results by forging through with a solid consumer-centric strategy, conviction and a lot of clever marketing. Your customers become more important than ever and you count on every single sale to make your yearly numbers....
Despite the fact that COVID-19 has been the catalyst for the closures of thousands of retail stores across the nation, Herman Miller has bucked the trend and opened two concept stores — one in Los Angeles, one in New York City — this fall. This was a key topic that Debbie Propst, president, retail, Herman...
