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The Black Female Founders Breaking Barriers in Beauty

As I scanned through this week’s retail news, one striking headline caught my eye: “Black-Owned Beauty Brands and Founders Breaking Billion-Dollar Barriers.” The piece, written by CNBC producer Melody Myers, details the stories of several successful Black entrepreneurs and their struggle to launch brands in the beauty space. While it’s known that Black business owners...


5 Tips to Avoid Influencer Marketing Disasters

Influencer marketing campaigns exploded for brands and companies during the COVID-19 pandemic, with their powerful ability to reinforce customer loyalty, give inspiration for increased product usage, attract new demographics of customers, and drive e-commerce sales. In many cases, consumers flocked to the content and took action as a result of strategic influencer campaigns. However, there...


How Allie Egan is Treating Skin From Within Using Health Data at Veracity

In this episode of Women in Retail Talks, Women in Retail Leadership Circle President and Co-Founder Jennifer DiPasquale interviews Allie Egan, founder and CEO of Veracity, a new brand and platform for skincare and wellness that helps to take the mystery out of skincare. Listen in as Egan discusses her career background, what inspired her to launch Veracity, and how the company creates a personal skincare experience based on real data about hormones and other bio-factors.

Duration: 28:18
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