As retailers and landlords prepare to re-engage the customer, communicating safety, building confidence, and enticing the consumer are paramount steps. Retailers will need to control every aspect of the store environment and plan, in detail, the consumer experience and journey in the store. Brands and landlords will need to evaluate air quality, health and safety standards, touchless technology, and new inventory and logistics models. These new strategies will vary by location, generation, and over time as the environment changes.
Preparing to reopen, provides the retail industry with an opportunity to be transformational. This is a time to test or expand new paths of purchase including BOPIS, curbside pickup, and home delivery. It is an opportunity to test new technology both to gather customer data and improve the in-store experience. Retailers will need to balance investments against other financial constraints and should look to drive efficiencies to invest in new strategies. One thing is certain, retail will be changed forever, and Cushman & Wakefield is ready to support these new opportunities.
Together, Cushman & Wakefield is ready to re-ignite retail.