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The Power of Brand Loyalty in the Post-COVID World

Business Strategy

Brand trust in the post-COVID-19 world is even more consequential after such an existential threat, especially as consumers have more trust in the brands as themselves than their own governments, according to the Edelman Trust Barometer. Of course, this doesn’t apply to all brands, but only those brands (we previously suggested) that provide the appropriate emotional connection and context. For customer loyalty, the emotional relevance of a brand is intrinsically tied to trust, and vice versa.

Resource

Retail Reconsidered

Business Strategy

The Industrious has spent most of its corporate life focused on creating touch-based digital experiences that facilitate a brand conversation and tell brand stories. However, in a society transformed by COVID-19, to what degree will people be willing to touch screens and congregate around monitors? We believe a new, slimmer and more experiential retail experience that makes novel use of space will be essential for success under these new conditions.

Resource

The Consumer Money Mind-Set in the Time of COVID-19

Business Strategy

From how people feel about brands and businesses, to what and why they consume products and services, the one thing we can count on right now is change. This change has caused uncertainty and anxiety, as well as a drastic shift in attitudes, behaviors and consumer sentiment. We must deeply understand the consumer mind-set around money and how this crisis is impacting consumers’ financial lives.

Resource

Retail Industry Executive Compensation Report

Executive Leadership

The COVID-19 pandemic hit the retail industry hard in 2020, forcing widespread store closures, declining revenues, and pressure on cash flow, except for grocery, drug and other essential businesses. Other compensation actions, such as the elimination of merit increases and low, or no, annual bonus payments, were common among the most impacted companies.

Resource

The Suddenly Remote Playbook

Business Strategy

We blinked and, suddenly, the future of work became now. The COVID-19 pandemic circling the world transformed the gradual advance of remote work into a stampede, compelling millions of people to abandon the office and go home. Now, companies and their workers ask: “How do you do distributed work the right way? How do you run a remote operation with the most efficiency?" Toptal knows the answer firsthand.

Resource

Customer Loyalty in a Fragmented Retail Market

Business Strategy

To help address the retention challenge, retailers are looking to technology solutions that can help them leverage their most critical asset — data, and more specifically, customer data. Data on where, when and how much customers spend provides retailers with the information they need to craft relevant messaging and offers. With that, they can increase engagement and build long-term, loyal relationships.

Resource

Recovery Readiness: Industrial Solutions

Business Strategy

As we move toward recovery, companies that halted operations due to shelter-in-place orders will soon face a new challenge — maintaining social distancing guidelines in manufacturing and distribution center environments. To that end, a panel of experts and specialists in the logistics, industrial and production sectors have come together to share experiences and industry knowledge to create this open document of international best practices.

Resource

The Safe 6: Workplace Readiness Essentials

Business Strategy

The migration from furloughed and work-from-home (WFH) workforces back to places of business will look different for every organization. How can real estate owners most effectively prepare their assets for the return of building occupants? And how can employers make sure they're prepared to receive their workforce — and make sure their employees are prepared?

Resource

Recovery Readiness: A How-To Guide to Reopening Your Workplace

Executive Leadership

Over the next several weeks and months, as areas stabilize from the COVID-19 pandemic and stay-at-home restrictions are lifted, organizations will begin to bring workers back into the physical workplace. This how-to guide outlines some of the best thinking and practices that more than 53,000 professionals have compiled across the globe, and also includes insights from key partners.

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