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From Our Community: Customer Acquisition vs. Customer Retention Webinar
Total Retail, sister brand of Women in Retail Leadership Circle, is hosting an educational webinar today (June 9) at 2 p.m. ET. The COVID-19 pandemic disrupted marketing plans for most retailers, focusing their attention on consumer safety concerns, e-commerce demands, and supply chain issues. Now that we’re emerging into the post-pandemic era, retailers have the opportunity to re-calibrate their customer strategies, finding the right balance between acquisition and retention, while continuing to deal with the marketplace realities.
