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Event Coverage

Get a glimpse into the dynamic panels, engaging keynotes, candid interviews, insightful career coach discussions, and more taking place at Women in Retail Leadership Circle events throughout the year. Our regional On the Road events and annual Summit gather fabulous, powerful women together to connect, learn, and be inspired.

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From Our Community: Customer Acquisition vs. Customer Retention Webinar

Total Retail, sister brand of Women in Retail Leadership Circle, is hosting an educational webinar today (June 9) at 2 p.m. ET. The COVID-19 pandemic disrupted marketing plans for most retailers, focusing their attention on consumer safety concerns, e-commerce demands, and supply chain issues. Now that we’re emerging into the post-pandemic era, retailers have the opportunity to re-calibrate their customer strategies, finding the right balance between acquisition and retention, while continuing to deal with the marketplace realities.

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From Our Community: 2021 Tech Runway Digital Demo Day

New York Fashion Tech Lab, a community-driven, relationship building, collaboration, and business development platform designed to support women-led companies that have developed innovations at the intersection of fashion, retail, and technology, will host its annual Demo Day on June 23. The unique digital experience highlights the future of fashion, retail and innovation.

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Women in Retail Leadership Days Rewind: Arianna Huffington and Shelly Ibach

Arianna Huffington, founder and CEO of Thrive Global, and Shelly R. Ibach, president and CEO of Sleep Number, joined us during a featured keynote session earlier this year at Women in Retail Leadership Days, a month-long virtual celebration of women retail leaders. During the conversation, which was moderated by Jennifer DiPasquale, president and co-founder of Women...

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Why Size Inclusivity and Sensuality is Crucial for Savage X Fenty

Incorporating inclusivity through marketing efforts is something many brands are experimenting with in 2021 as businesses grow. For lingerie brand Savage X Fenty, inclusivity isn’t just a marketing technique, but a pillar of the company, along with empowerment and confidence. Christiane Pendarvis, co-president, chief merchandising and design officer, Savage X Fenty, shared this with the...

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A Little Inspiration From Some Famous Moms

To all the moms out there, I hope you had a wonderful Mother’s Day! To keep the celebration going, I thought I would share with you some insights I gleaned from a viewing of the 43rd Annual Outstanding Mother Awards, which took place virtually on May 6. The event, which pre-pandemic was always held at the...

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A Look Into Moosejaw's Fun (and Effective) Marketing Strategy

Kelli Patterson, vice president of marketing at Moosejaw, a retailer of outdoor apparel and gear, was interviewed during the April Virtual Exchange event hosted by Women in Retail Leadership Circle (WIRLC) and Total Retail. WIRLC Co-Founder Melissa Campanelli guided the discussion as Patterson walked listeners through the values, marketing strategies, and philanthropic efforts of a...

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