Elizabeth Allison, a Women in Retail Leadership Circle (WIRLC) alumni board member, was named the CEO of Tricoci Salon & Spa earlier this month.

A high-end provider of salon and spa services, Tricoci was founded in 1977 by stylist Mario Tricoci and now also offers at-home hair care products. Allison comes to Tricoci from Milan Laser Hair Removal, where she spent one-and-a-half years as the company’s president.

Allison will be responsible for leading Tricoci’s wholly-owned and operated salons and team of 1,000+ salon and spa industry professionals. according to a press release.

“My father and I are confident Ms. Allison will guide Tricoci into our next chapter of innovation and growth,” said Mario Tricoci Jr. “Liz is a proven leader who has worked with many of the largest national beauty and fashion brands to drive effective solutions and sustained ROI. She has the diverse experience to evolve our strategy and to imagine new ways to grow our core business while guiding the expansion of our fast-growing CPG business.”

Allison’s previous experience includes serving as Neiman Marcus Group’s chief transformation officer, and leading the minority investment and strategic partnership between Neiman Marcus Group and FASHIONPILE, where she was also a board member. She has also held executive positions at JCPenney, including serving as senior vice president of Sephora within JCPenney.

“I am so excited to be joining the Tricoci team as chief executive officer,” Allison said in a LinkedIn post last week. “This opportunity comes with the privilege of leading more than 1,000 of the most passionate, creative, and driven talent in the professional salon and spa industry. This role I take on with a tremendous sense of responsibility and pride for an iconic brand that has experienced over four decades consistent and profitable growth, and has been a true trailblazer in the beauty industry.”