This video features a discussion from the Women in Retail Pavilion at Shoptalk 2024, held March 18-20 in Las Vegas. H.G. O’Connell, Shoptalk’s director of content, interviewed Aimee Bayer-Thomas, Ulta Beauty’s chief store operations officer, on her three decades in retail. Bayer-Thomas said her career journey has been more of a lattice than a ladder, with continuous moves to the side, up, down, and around, rather than just vertically. She shares some of the most pivotal moments from her career in retail, how she deals with feedback, and why she took smart risks in the first decade of her career.