In this clip from the 2024 Women in Retail Leadership Summit, Sharon Price John, CEO of Build-A-Bear Workshop, shares how confidence is more important than competence, according to a study by UC Berkely. However, most people — especially women — prioritize competence and underestimate the power of confidence.
“The world needs more people who are both confident and competent,” Price John told the audience. Her full keynote, as well as other recorded sessions from the Summit, can be found here.