Mara Sirhal, a Women in Retail Leadership Circle (WIRLC) member, was recently named chief merchandising officer at QVC US, part of Qurate Retail Group.

Sirhal most recently served as chief merchant and brand officer at Saks OFF 5TH, where she led the merchandising, planning, brand marketing and creative functions. She’s also held leadership positions at Bed Bath & Beyond and Macy’s.

At QVC, Sirhal will develop and lead QVC’s merchandising strategy across all product categories and oversee QVC’s Buying, Planning and Program organization. She’ll also lead QVC’s Design Development and Global Sourcing team.

“Mara brings a unique blend of merchandising, brand and omnichannel leadership that will be critical as we continue to strengthen the QVC business through our Age of Possibility campaign,” said QVC US President Mike Fitzharris. “As we execute on our strategic priorities and further differentiate QVC in the marketplace with our core demographic, we look forward to Mara’s customer-centricity, brand-building acumen and transformational leadership.”

“I am thrilled to join QVC and look forward to working alongside this talented team to deliver incredible product and exceptional experiences for our customer!” Sirhal wrote in a LinkedIn post announcing her new position.

QVC and Qurate Retail Group are part of Women in Retail Leadership Circle’s corporate partnerships. Learn more about our corporate partners here.