Consumer tech entrepreneur Jane Park is CEO and founder of Tokki, a new line of TikTok-friendly gift bags that are digitally equipped with QR code greeting cards. Park spoke at last month’s Total Retail Tech event, hosted by our sister brand Total Retail, sharing her career journey — and the influence that technology has had on it.

The former Starbucks executive turned serial entrepreneur is known for scaling startups from e-commerce to national distribution with partners like Target, Sephora, and Nordstrom. During her keynote session, Park touched upon topics such as creating digital and IRL experiential products, navigating retail strategies in a direct-to-consumer world, and the role of women leaders in the future of retail technology.

In this video clip from her presentation, Park shares a pair of her tips to entrepreneurial success: setting and then chasing failure goals.