Like many legacy retail brands, Boston Proper is undergoing a transformation to achieve unified commerce. In this Columbus Conversations episode, Elizabeth Elliott, managing partner at Columbus Consulting, and Sheryl Clark, president and CEO of Boston Proper (and member of Women in Retail Leadership Circle), discuss unified commerce and how brands are transitioning from channel management to customer management.

Columbus Consulting is a consultant member of Women in Retail Leadership Circle. Learn more about becoming a consultant member here.