Kacey Sharrett, vice president of direct-to-consumer at GoPro, has been trialing different use cases for artificial intelligence (AI) at the company for nearly two years.

In this video clip from a session at the 2024 Women in Retail On the Road: New York City event, Sharrett shares how she measures the benefits of AI, how utilizing your existing tech stack can lead to quick AI wins, and how her team approaches the technology.

“I believe it’s a way that you can power up many of the other things and functions that you’re doing in an organization,” commented Sharrett.