There’s a lot of uncertainty facing retailers: a challenged economy, global unrest, a new U.S. administration, and the continued growth of artificial intelligence, to cite a few examples. Is it best to keep a strategic plan as a North Star or react as new data emerges?

In this Columbus Conversations episode, Elizabeth Elliott, managing partner at Columbus Consulting, and Jennifer Avallon, head of global product management at travel brand TUMI, discuss strategy development at TUMI, including their thoughts on how often retailers should pivot to adapt to new trends.

Columbus Consulting is a consultant member of Women in Retail Leadership Circle. Learn more about becoming a consultant member here.