In celebration of Women’s History Month, Women in Retail Leadership Circle (WIRLC) highlights inspiring female entrepreneurs shaping the retail industry. In this installment, we chat with Charisse Pasche, co-founder of Dapper Boi, a gender-inclusive, size-diverse apparel brand. What began as a personal mission has grown into a movement offering stylish, inclusive fashion for all. We explore Charisse’s journey, the challenges she’s faced, and her vision for a future where everyone feels seen and valued in their clothing.

Women in Retail Leadership Circle: What motivated you to launch Dapper Boi?
Charisse Pasche: Dapper Boi started from a personal need. My wife, Vicky, was struggling to find clothes that matched her identity — specifically, well-fitting jeans with a masculine aesthetic but designed for curves. Seeing that gap in the industry, we knew we had to create something ourselves. What began as a Kickstarter campaign in 2015 has grown into a full apparel brand, and our mission remains the same: to make gender-inclusive, stylish, and size-diverse fashion accessible to all.

WIRLC: You started this brand with your wife, Vicky. What were some of the biggest challenges and rewards of becoming an entrepreneur with your spouse?
CP: Building a business with your spouse is a wild ride — it’s both incredibly rewarding and deeply challenging. The hardest part is setting boundaries between work and home life. When you’re this passionate about your business, it’s easy to let it consume every conversation. On the flip side, one of the biggest rewards is knowing we’re building something meaningful together. We get to celebrate wins as a team and through all the challenges, our partnership has only gotten stronger.

WIRLC: What are the business challenges associated with ensuring your products include a wide range of sizes?
CP: Size inclusivity isn’t just about adding a few extra sizes; it’s a commitment that impacts every part of the business. It means higher production costs, more inventory planning, and ensuring that every fit works across all body types. The fashion industry was built around a narrow standard, so we’re constantly pushing against those limitations. But at the end of the day, it’s worth it because everyone deserves to feel confident in what they wear.

WIRLC: You’re also a parent to twins. What are your non-negotiables when it comes to work-life balance?
CP: For me, family always comes first. I used to think work-life balance meant perfectly dividing my time, but I’ve learned it’s really about prioritization. My biggest non-negotiable is being present for my girls. That means setting boundaries — whether it’s unplugging during family dinners or making sure I’m there for their milestones. Running a business is demanding, but my role as a parent is just as important.

WIRLC: As many retailers are rescinding their DEI initiatives, how do you stay consistent with your message of inclusivity?
CP: For us, inclusivity isn’t a trend; it’s the foundation of Dapper Boi. From day one, we’ve been committed to representation in every aspect of our brand: the models we use, the products we design, and the customers we uplift. While some companies are backtracking, we’re doubling down. We continue to listen, learn and evolve to make sure everyone — no matter their size, gender identity, or background — feels seen and valued.

WIRLC: You’ve recently shifted strategies to share more about the people behind the brand in an effort to connect with consumers. What’s been the toughest part of being vulnerable?
CP: Being vulnerable means putting yourself out there — flaws, struggles and all. It’s tough because as a business owner you want to project confidence and stability, but I’ve realized that people connect with real stories, not just polished branding. Sharing our journey — the highs, the lows, and the lessons — has allowed us to build an even stronger community. And honestly, the support we’ve received in return has made every moment of vulnerability worth it.

WIRLC: What advice would you give to the next generation of female leaders looking to embrace their entrepreneurial spirit?
CP: Trust yourself. The entrepreneurial journey is filled with challenges, and there will be times when you feel like giving up. But your perspective, your vision, and your leadership matter. Surround yourself with a strong support system, stay adaptable, and don’t be afraid to take up space. Women, especially in male-dominated industries, often feel pressure to prove themselves. You are already enough. Go for it.

WIRLC: Looking ahead, what are your long-term goals for Dapper Boi?
CP: Our goal has always been bigger than just selling clothes — we want to create a movement. We see Dapper Boi growing into a mainstream, household name while staying true to our roots in inclusivity and gender- and size-inclusive fashion. Expanding our product line, increasing accessibility, and continuing to build our incredible community are all priorities. Most importantly, we want to keep pushing the boundaries of what’s possible in fashion and beyond.