Sabrina Cherubini, most recently the senior vice president of brand and digital at Hanky Panky, was named the chief marketing officer of FULLBEAUTY Brands earlier this month. Cherubini is a member of Women in Retail Leadership Circle (WIRLC).

FULLBEAUTY Brands, whose portfolio of apparel and lingerie brands caters to plus-size women and big and tall men, has been growing and acquiring brands for several years in an attempt to dominate the plus-size market. Its brands include Catherines, ellos, Swimsuits for All, Brylane Home, June + Vie, Eloquii, cuup, and Jessica London.

Cherubini’s career spans retail and marketing. She’s held senior-level marketing roles at both startups and enterprise retailers such as Ann Taylor and Kmart. She spent nearly four years at the lingerie brand Hanky Panky.

“FULLBEAUTY is an iconic portfolio of brands with a powerful purpose: to champion style, confidence and inclusivity for every body. I’m truly honored to contribute to this mission and help drive the next chapter of growth and innovation,” Cherubini said in a LinkedIn post announcing her new position. “I’m especially excited to partner with our CEO, Jim Fogarty, our exceptional leadership team, our board, and — most importantly — the talented and passionate marketers I now get to call my team. Here’s to creating meaningful impact together!”