Breast cancer isn’t just a women’s health issue, it’s a reality that touches nearly every family. It’s the most common cancer among women in the United States, with 319,750 new diagnoses and 43,000 deaths expected this year alone. That’s one woman diagnosed every two minutes and one death every 12 minutes — numbers that experts say could drop if everyone had timely, high-quality care.

October is Breast Cancer Awareness Month, a time to shine a light on prevention, early detection, and support for those affected. While regular screenings are critical, knowing your own body and recognizing early warning signs can make all the difference. Below are ways you can take charge, including eight signs Susan G. Komen® and breast health experts say you should never ignore.

Take Charge: Screening and Healthy Habits

  • Know your risk. Talk to both sides of your family about health history and discuss your risk with your doctor.
  • Get screened. Have a clinical breast exam at least every three years starting at age 25, and every year starting at age 40. Have a mammogram every year starting at age 40 if you’re at average risk* and talk with a doctor about which screening tests are right for you if you’re at higher risk. *Per NCCN Guidelines
  • Know what’s normal for you. See a doctor if you notice any breast changes — see the warning signs below!
  • Make healthy lifestyle choices. Maintain a healthy weight, make exercise part of your routine, limit alcohol intake and menopausal hormone use, and breastfeed if you can.

Did You Know 6 of the 8 Warning Signs of Breast Cancer Are Visual?

The signs of breast cancer aren’t the same for everyone. It’s important to know how your breasts normally look and feel. If you notice any change, see a doctor. Here’s what to look for:

  • Lump, hard knot or thickening inside your breast or underarm
  • Swelling, warmth, redness, or darkening of the breast
  • Change in the size or shape of the breast
  • Dimpling or puckering of the skin
  • Itchy, scaly sores or rash on the nipple
  • Pulling in of the nipple or other parts of the breast
  • Nipple discharge that starts suddenly
  • New pain in one spot that doesn’t go away

Breast Cancer Doesn’t Affect Everyone Equally

Breast cancer outcomes vary based on genetics, ethnicity and lived experiences. For instance, Black women in the U.S. are about 40 percent more likely to die from breast cancer than white women, while Hispanic/Latina women face breast cancer as their most common cancer diagnosis. Rising diagnoses among women under 50 highlight the importance of early awareness and risk assessment.

How Susan G. Komen® Supports the Breast Cancer Community

Through groundbreaking research, bold public policy, and direct patient support, Susan G. Komen has helped reduce breast cancer mortality by 44 percent since 1989. Komen has invested nearly $1.1 billion in research, making possible 29 new breast cancer-fighting drugs. Furthermore, the organization continues to advocate for personalized, risk-based screening and equitable care for all.

Need help or information? Visit komen.org or connect with Komen’s culturally responsive Breast Care Helpline at 1-877 GOKOMEN or helpline@komen.org for emotional support, treatment information, and resources tailored to your needs.

Breast cancer affects everyone differently, but knowledge and early action can save lives. By understanding these eight warning signs, staying current with screenings, and advocating for yourself and others, you can be part of reducing breast cancer’s devastating impact.

You Can Make a Difference

Women in Retail Leadership Circle (WIRLC) is proud to support Susan G. Komen. Komen and its partners connect the breast cancer community with the critical breast health information they need to make informed decisions about their health. Komen’s partners are committed to helping fund research and care services that support people living with breast cancer, through their diagnosis, treatment and beyond. Visit Komen’s website or send an email to newbusiness@komen.org.

Greer Horne is the vice president of corporate partnerships at Susan G. Komen.