Monica Nassif, founder of Mrs. Meyer’s Clean Day, grew a simple idea born in her mother’s kitchen into a nationally recognized brand. Nassif shared lessons in entrepreneurship, leadership and legacy during Women in Retail Leadership Circle’s On the Road Chicago event, held Oct. 6.

In this clip from her keynote session, Monica explains why brand dominance mattered. With limited ad budget, she needed shelf space and brand blocking so a $4.99 dish soap didn’t sit next to Dawn at $2.99. The clip concludes with reflection from Monica — she sold Mrs. Meyer’s Clean Day to SC Johnson in 2008, and her biggest advice is to enjoy the ride, find a career you’re passionate about, and put your head down and work.