Brieane Olson, CEO of Pacsun, will be a featured speaker during Women in Retail and Total Retail’s Nov. 12 Virtual Exchange. She will unveil the brand’s innovative strategies that place youth culture at the forefront of retail. Under Olson’s leadership, Pacsun has evolved from a traditional retailer into a cultural powerhouse, deeply integrating Gen Z and Gen Alpha voices into its business model.

As such, Olson will discuss the launch of “The Youth Report by Pacsun,” a comprehensive study offering insights into the values and behaviors of today’s youth, as well as the establishment of the Pacsun Youth Advisory Council, which provides young consumers direct influence over the brand’s creative direction.

The Virtual Exchange is a complimentary online event that will feature engaging and informative content, including in-depth interviews with leading retail executives on a variety of mission-critical industry topics. These interactive discussions provide valuable insights for audience members. The virtual event begins at 12 pm ET and will also feature the following sessions (times listed are in ET):

  • 12:40 pm: Scaling Sustainability: How BaseCamp Franchising is Redefining Retail Through Resale, featuring BaseCamp Franchising Co-CEO Zach Gordon
  • 1:20 pm: The Future of Customer Loyalty at HUGO BOSS, featuring Jan Philipp Wintjes, Executive Vice President, Global Omnichannel, HUGO BOSS

Don’t miss this opportunity to hear real-world experiences from industry experts, gain valuable advice, and much more!

This Virtual Exchange is sponsored by Akeneo and Signifyd. If you can’t tune in on Nov. 12, you can still register to receive a recording of the sessions on-demand.