Amy Demas is the founder of AD&Co., a full service creative agency and content studio specializing in brand building and transformation within the retail, fashion, beauty, lifestyle and wellness industries. Her deep expertise lies in helping brands find their true north so they can stand out, stay relevant and ignite growth, especially during challenging market shifts. Amy is a dynamic leader known for her immersive customer centric approach, one that delivers measurable, meaningful impact.
She works closely with founders, CEOs, and leadership teams, whether they’re growing the next big brand or evolving a legacy business to sharpen their strategy, create impact at every touchpoint, and bring bold ideas to life through breakthrough content and integrated holistic brand strategy.

With a background rooted in omni-channel retail, brand evolutions and editorial content, Amy has led strategic creative initiatives for some of the most recognized brands, including Target, Chico’s, Evereve, CVS/pharmacy, Victoria’s Secret, Loft, Ulta Beauty, Stila Cosmetics, White House Black Market, Pier 1, Condé Nast, DC Shoes, Revlon, Ann Taylor and several Clorox Corp. wellness brands.

At the heart of AD&Co. is a belief that brand relevance is rooted in emotional storytelling, culture, and modern design. Under Amy’s leadership, the agency crafts integrated brand strategies, content development, advertising, and brand stories that not only elevate but create lasting connections with their customers. Equal parts creative and strategic, Amy has built a reputation for transforming brands into powerful, culturally resonant forces in their respective markets.