Innovative and results-driven leader with over 24 years of experience in omni-channel merchandising, recognized for driving sustained growth, optimizing performance, and building high-performing teams. Passionate about transforming challenges into opportunities, delivering consistent revenue growth, and fostering operational excellence.

As Senior Vice President of Merchandising at Bath & Body Works, Julie led a $3B home fragrance and accessories business, steering a team of 45 Merchants through strategic growth initiatives. She achieved a 4% annual revenue increase while launching over 200 new fragrances and products. Julie revitalized a $1.5B Body Care category, delivering three years of positive comp growth and expanding market share through ESG-driven strategies. She partnered cross-functionally to launch a $300M single fragrance business and improve team collaboration, increasing engagement by 15%.

At Restoration Hardware, Julie managed $200-400M across four categories—Textiles, Rugs, Décor, and Lighting—achieving double-digit comp growth. She launched the Rug category in partnership with a top designer, surpassing competitive offerings by 400%. Her strategic focus on storytelling, product innovation, and negotiation resulted in enhanced profitability, $2M in cost savings, and a stronger brand presence.

As Vice President of Merchandising at Calypso St. Barth, Julie transformed sourcing strategies to achieve a 600bps margin increase and drove two years of double-digit sales growth. She elevated inventory management and expanded the store footprint by 20 locations, blending operational excellence with strategic planning.

Earlier in her career, Julie honed her merchandising expertise with leadership roles at Club Monaco, Delia’s, and Abercrombie & Fitch. She is skilled in white space optimization, P&L management, KPI tracking, and delivering board presentations, making her a trusted partner in driving business transformation.

A graduate of Cornell University with a Bachelor of Science in Textiles & Apparel Management, Julie combines academic excellence with a proven track record of innovation and execution. Her ability to align brand strategy with customer needs has positioned her as a trailblazer in omni-channel merchandising.

Core Strengths:
- Omni-Channel Merchandising
- Product Innovation & Launch Strategy
- Key Item Distortion & White Space Optimization
- Organizational Design & Team Leadership
- P&L Management & Strategic Planning

Julie McCarter is a visionary leader who thrives in dynamic, fast-paced environments, consistently delivering excellence and empowering her teams to achieve extraordinary results.