Lisa is a senior business leader and Harvard MBA with extensive professional experience in Retail (15 years), Ecommerce, Tech and Consulting. She is a highly inclusive leader - passionate about team development and focused on driving top and bottom line results within matrixed organizations through effective P&L management, collaboration, strategic analyses, and an exceptional ability to influence C-suite leadership. Deeply skilled (10+ years) in E-Commerce operations - online merchandising, content management, personalization, digital product feature sets, and fulfillment operations - through participation in two end-to-end full site re-platforms. Lifelong learner with a deep understanding of brand fundamentals and a serious dedication to deepening the customer-brand connection through both traditional and digital means. Repeatedly recognized for top performance through selection for high-priority initiatives and internal promotions.
Lisa's leadership style is unapologetically inclusive and collaborative - empowering individuals and teams to deliver only their best and to enjoy the process along the way. Lisa researched, designed and delivered Zwift's very first Diversity, Equity, Inclusion and Belonging (DEIB) strategy - focused on driving inclusion and equity across brand, product, and within the internal teams.
Lisa is a global soul, fluent in Spanish, who has repeatedly been recognized for top performance through her selection for high-priority initiatives and internal promotions. Lisa earned a BA with high honors from Washington University in St. Louis, an MBA degree from the Harvard Business School, and holds a Digital Marketing Professional certification with the Digital Marketing Institute and the American Marketing Association. She is an active, informal career mentor and is passionate about creating more diverse and equitable spaces within the workplace.
Above all, Lisa is a purpose driven leader who is aligning her passions with her career in order to create a professional legacy worthy of the opportunities she's been granted.
Key Skills Include:
Sales & Global Merchandising ✦ Ecommerce Operations & Strategy ✦ Brand, Integrated & Digital Marketing ✦ Strategic Planning ✦ Program & Project Management ✦ Business Process Improvement ✦ Diversity, Equity, Inclusion & Belonging (DEIB)