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Melissa Fraley Agguini

Growth Catalyst. Brand Architect. Experiential Retailer.

Williamsburg, VA

Who could have seen the Radiation Protection on a runway? The Grand Ole Opry in Neiman Marcus? Gate elements turned into jewelry? I did. These re-imaginings increased demand, grew revenue and tapped into new income streams. Results include doubled revenues, tripled EBITA and an operation going from red to black.

My background as VP Marketing / Brand Development / Product Management is unique in that I have held profit & loss responsibility for specialty retail and ecommerce operations. The vision becomes a reality when you know how to get there. I have worked for private equity portfolio companies, Fortune 500, internationally traded and non-profit entities.

I marry culture & commerce and reimagine brands that matter to resonate and grow worldwide. I craft the vision, execute it, and make sure everyone talks about it. Brands include Ralph Lauren, Esprit, Anne Klein, Grand Ole Opry, Colonial Williamsburg and Burlington Medical. Key functions include licensing, merchandising, operations and marketing.

I am looking for a brand to build.