Born and raised in Buenos Aires, Argentina, Lara Schmoisman is the founder and CEO of THE DARL, a full-service marketing and advertising agency based in LA. Lara is a unique combination of Jewish and Latina, outspoken and tenacious by nature; she is armed with grit and a sexy accent.

With over 20 years of experience working across radio, television, film, distribution, and content marketing, Lara has utilized her knowledge and industry to help emerging brands. She is also the host of the podcast Coffee N° 5 (with over 500,000 downloads), an international speaker, and a former lecturer at California Polytechnic State University.

Lara is a leading marketing and branding strategist, distinguished by her ability to elevate brands to new heights. Her unparalleled skills in transforming brands have earned her a spot as Forbes Next 1000 Honoree and 2023 LA Times Inspirational Women Nominee. She strategizes for emerging luxury brands to unleash their true potential to scale their business for optimal profitability and long-term brand sustainability.