It’s a fact that leadership branding is different for women. It’s connected to the many unconscious biases that are rampant in the modern workplace, such as individual and organizational biases in recruiting, hiring, evaluation and promotion practices. In this video, CC Cameron addresses how a woman’s personal leadership brand can fight back against the negative impact of biases in the workplace. Cameron is a senior talent management consultant and executive coach at Right Management Talent Solutions, the global leader in talent and career management workforce solutions within ManpowerGroup.

In addition, Cameron shares the many obstacles that women still face in the workplace. She cites examples of two well-known women leaders who have built powerful personal brands that help elevate them above many biases. Cameron also discusses why it’s important to have a sense of purpose driving a personal brand, and how women can tap into their multifaceted self-identity to develop a personal brand that fights bias against their ability to lead — and lead well.

Lastly, Cameron writes about how women can get more comfortable with self-advocacy at work here.