While at Shoptalk 2023 in Las Vegas last month, Editor-in-Chief Joe Keenan interviewed Fiona Tan, chief technology officer at Wayfair, for Women in Retail Leadership Circle’s sister brand, Total Retail. Their discussion focuses on how the furniture and home décor retailer is optimizing product discovery across its sales channels. Tan details her role at the organization, how Wayfair is using technology to serve the right products to the right customers, and how her team measures success. She shares the business benefits Wayfair will realize by employing product discovery technology correctly, how her team is enabling seamless omnichannel shopping experiences, and the technology trend she’s most bullish on at Wayfair and across the retail industry.