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Allison McGuire

Allison McGuire is a retail growth executive who believes marketing should drive profit — not just impressions. As Vice President of Marketing at Paper Mart for 10 years, she led the company’s evolution into a high-performing e-commerce engine, uniting brand storytelling with disciplined performance strategy. The result: the highest revenue and most profitable years in the company’s 100-year history, along with national features on the Today Show and in The Wall Street Journal. Before Paper Mart, Allison held leadership roles at Harbor Freight Tools, Cheetah Digital, and Viking Office Products, an Office Depot Company. A champion of women in retail leadership, she’s passionate about creating spaces where ambitious women can connect and grow.
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When Your Title Disappears But Your Value Doesn’t

There’s an unspoken side of unemployment that rarely gets discussed, especially among senior leaders. It’s not just the loss of a role or a paycheck. It’s the gradual erosion of visibility, validation and belonging. When I became unemployed, I expected the practical challenges: updating my resume, networking, interviewing, explaining my situation. What I didn’t fully...