The Head of Performance Digital Marketing will build, strengthen and lead a team of data driven performance marketers leveraging advanced audience identification and targeting capabilities and the attribute rich My Panera loyalty data base of over 40M registered members. This leaders will accelerate an always on audience first strategy aimed at driving incremental retention, new customer acquisition and annual spend/customer and will focus on the following key profitable acquisition categories considering a customer lifetime value (CLTV) investment lens: Digital Order, My Panera Registration, Coffee Subscription, and App Download. Primary acquisition vehicles include paid search, paid social, retargeting, programmatic, affiliates and partnerships. This critical leadership role, team, and leading capability will help drive the required growth in size and productivity of our customer base to achieve our financial targets. They will lead and orchestrate internal and external agency and media partners to enable real time automated investment and audience targeting decisions on external digital properties to drive traffic and sales to our digital properties and our cafes. Key internal partners will include Digital and Customer Analytics, Marketing Technology, CRM/Loyalty, IT, and the Panera Media team.