Today’s landscape is changing every day, making it that much more important to work efficiently and strategically. Enter: agencies. The official definition of agency is “a business or organization established to provide a particular service, typically one that involves organizing transactions between two other parties,” according to Oxford Languages. For comparison, Chat GPT (AI) reports:...
Over the years, “direct mail” has become an umbrella term for any piece that’s in the mail. Did you know that there are endless possibilities of formats? That said, there are specific formats most effective for achieving different goals. With consumer behavior constantly changing, new audiences on the horizon, and the hot topic of attribution,...
We recently came across an article from Forbes and this quote stood out to us: “As technology becomes more important, the more consumers will crave genuine human experiences.” Enter direct mail. A genuine, human experience. Traditionally, direct mail has resonated with older demographics such as baby boomers and Gen X because they prefer tangible, physical forms of communication that they can hold...
It’s incredible to think we’re this far into 2025 already. Looking back on last year, it was a whirlwind! From many changes in the digital landscape such as artificial intelligence, search engine optimization opportunities, new video content, and the further rise of influencer marketing to happenings on the print front — such as the USPS...