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Google vs. Meta: The AI Ad Updates Reshaping Retail Marketing

The past 12 months have brought a steady drumbeat of platform updates as Google and Meta introduced artificial intelligence-led features and automation that change which levers matter day-to-day. Google is leaning into AI-led search experiences (from AI Overviews to an AI-only search mode in testing), while Meta is accelerating full-funnel automation through Advantage+ and a...