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Cary Lawrence

Cary is the CEO of  Decile, a customer data and analytics platform whose mission is to help e-commerce brands grow profitably. Decile spun out of SocialCode in July 2020 where Cary was a co-founder back in 2010. SocialCode’s goal was to transform marketers into more responsive, data-driven institutions that connect more deeply with their customers. Prior to SocialCode, she worked in the Ad Innovations group at Washington Post Digital and served as a Program Associate at the Aspen Institute in the Communications and Society Program and has roots in the agency world. Cary holds a M.A. in Communications, Culture, and Technology from Georgetown University and a B.S. in Business from Wake Forest University and taught Digital Analytics in Georgetown’s PR and Corporate Communications program. 

 
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5 High-Impact E-Commerce Strategies Your Brand Isn’t Using (Yet!)

E-commerce brands often chase surface-level metrics like sales volume and return on ad spend (ROAS), believing these numbers define growth. While important, they don’t tell the full story. Brands that focus only on these metrics risk leaving money on the table. The real key to sustainable growth lies in a deeper, more strategic approach —...