Courtney Hawkins, Author at Women In Retail Leadership Circle

Courtney Hawkins

Courtney Hawkins is a retail transformation and growth leader with over two decades of experience building, scaling, and restoring complex consumer businesses across North America, Europe, Australia, and the Middle East. Her leadership spans globally recognized brands including Gap, Old Navy, Bath & Body Works, The RealReal, and Mejuri — from large-scale fleets generating billions in revenue to digital-native DTC companies building retail from the ground up. She specializes in translating enterprise strategy into operational execution — aligning brand, marketing, merchandising, supply chain, real estate, and store performance into a cohesive commercial platform built to scale. Today, Courtney leads a founder-driven advisory practice partnering with brands ready to expand or transform physical retail with clarity, discipline, and long-term performance in mind.

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How Performance Brands Are Scaling Stores — and Why it’s Working

Performance brands didn’t just grow the apparel market, they reshaped it. But the brands taking market share didn’t win on footprint alone. They started with desirable product, built brand heat and digital demand, and then operationalized stores at scale, recognizing that cross-functional strategy to execution and strong IRL experience models are not legacy models but...

by Courtney Hawkins