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The 5 Stages of the Buyer's Journey, and Why You Need to Know Them in 2022
Imagine if every one of your buyers or clients took a clear, linear path to making a purchase. Marketing and sales would be a breeze. You’d know when to send an email, serve an ad, or recommend a piece of content. Instead, the buyer’s journey looks more like a maze. Buyers twist, turn, backtrack, and...