That’s right ladies, Women in Retail Leadership Circle (WIRLC) has joined Instagram! We’re so excited to connect with you on Instagram, offering behind-the-scenes insights, startups we love, leadership tips and, of course, the occasional outstanding #OOTD. Check out the posts below to see what our Instagram account has to offer! This is just one more...
Here at Women in Retail Leadership Circle (WIRLC), we view social media as a means for us to continue the conversation within our community of women retail leaders who believe in the same mission we do — creating an engaging network of smart, inspiring women. We want to make sure you have the opportunity to...
As our online worlds expand, the opportunity for targeted ads and promoted content to infiltrate our Facebook news feeds continues to grow. Algorithms shape the everyday online community we immerse ourselves in — the suggested Facebook friends we should make, the search results we see on Google and the trending news we should be following on Twitter. The data collected is considered objective, at least most of the time. However, as the Internet of Things becomes more prevalent, the research of human influence on these algorithms and big data software says otherwise. As a result, it seems facts do have a bias.
A few weeks ago, Andy Benoit, a Sports Illustrated contributing writer, tweeted that women’s sports in general aren’t worth watching. Millions and millions of viewers, Carli Lloyd’s hat trick and a World Cup championship later, I’m willing to bet Benoit’s googling a remedy for “foot in mouth” syndrome. Last Sunday’s FIFA Women’s World Cup championship...
An increasing number of e-tailers are putting down brick-and-mortar roots with "webrooms." Most recently, online jewelry brand and WIRLC favorite BaubleBar announced it's joined the likes of fellow formerly online-only brands Blue Nile, Bonobos, Warby Parker and Birchbox in opening a brick-and-mortar store. BaubleBar's first storefront is in Long Island's Roosevelt Field Mall.
It was announced last week that founding father and U.S. Secretary of Treasury Alexander Hamilton will be replaced on the $10 bill by a woman in 2020 — just in time for the 100th anniversary of the 19th Amendment. It will be the first time in over a century a woman has been featured on...
Brooklyn is the national front-runner for for women-led startups, with 28 percent, 33 businesses in total, reporting to have at least one woman founder. Brooklyn is quickly outpacing other tech-centric cities such as San Francisco (16 percent of startups have at least one woman founder) and Palo Alto, Calif. (12 percent). With companies such as Etsy, MakerBot and Kickstarter all calling Brooklyn home, it's really not surprising. So, why Brooklyn?
With countless influencers on Twitter, it’s hard to choose just a few to highlight. But that didn’t stop us from trying. Below are a few of the technology innovators, retail pioneers, nonprofit champions and boss ladies we’ve been following in the Twitterverse. Reshema Savjani, Founder, Girls Who Code The question that could define the future...
When it comes to branding, a strong color scheme and easily recognizable design are critical. Without it, many major brands wouldn’t exist as we know them today. So what do your brand colors say about you? Check out the infographic below to learn more.
At last month’s Women in Retail Leadership Summit in Miami, Toni White, executive vice president and chief marketing officer of Synchrony Financial, shared her thoughts on what she believes is the top retail trend of 2015, as well as how retailers can overcome challenges. Check out the video to learn more. (Full disclosure: Synchrony Financial...
