Joe Keenan is the editor-in-chief of the Retail and Travel Group at NAPCO Media, which includes Total Retail, Women in Retail Leadership Circle, and Women Leading Travel & Hospitality. Previously, Joe served as senior editor at Reed Technology & Information Services.
Following an internal study in 2009, LVMH, the French multinational luxury goods conglomerate that includes brands such as Louis Vuitton, Hermes, Kering and others, announced that while a majority of its workforce were women, those women held few senior management positions. LVMH wasn’t alone, however. Across 50 major fashion brands studied by Business of Fashion,...
Do you know someone who toils in obscurity, working to make the world we live in a better place? Do you think it’s past due for them to get the recognition they so richly deserve? Well, now is your chance. Ascena Retail Group, a national specialty retailer selling apparel, shoes and accessories for missy and...
“The long-term goal of our content strategy is for customers to fall in love with our brand and its story,” said Mark Parrott, head of e-commerce, North America, for Lush Cosmetics, at the Demandware XChange conference in Las Vegas earlier today. “We’re looking for lifetime value ahead of the short-term gain of a transaction,” he...
Do you think you have the next big idea that will shake up the retail industry, but just aren’t sure how to get your business up off the ground? Want to be the next Birchbox, Rent the Runway or Wanelo? If so, Women in Retail Leadership Circle has the perfect solution for you. At the...
The ability to network, interact with and learn from your peers is what the Women in Retail Leadership Circle (WIRLC) is all about. Nowhere is this more evident than at the Women in Retail Leadership Summit — taking place this year April 22-23 in beautiful (and warm!) Miami Beach — and, in particular, during the...
Is your company investing in innovation and technology? If not, it’s likely falling behind the competition. Innovation is what’s fueling retailers’ growth in today’s digitally focused marketplace. It’s not a coincidence that leading retail brands such as Nordstrom, Zappos, Amazon.com, Home Depot, Sephora, Wal-Mart, just to name a few, have all invested significant resources to...
Is it reasonable to expect that a retailer selling appliances would be able to share the same digital marketing strategy as a brand that sells sneakers? Or a company that sells office supplies marketing to consumers and prospects the same way a fashion apparel brand would? If they could it would certainly make retailer marketers’...
This post was originally featured on Women in Retail Leadership Circle sister brand Retail Online Integration. “We learned very quickly that we had no idea what we were doing.” That’s how Meredith Mahoney, senior director and general manager of Birch Lane, a home décor brand that’s part of formerly online-only Wayfair Inc., bluntly assessed the company’s...
Motivated to take the next step in your career, but not sure how? Does fear of failure keep you from climbing the corporate ladder, leaving you languishing in your current position? While it’s true that some people may be natural born leaders, there are plenty of other successful people who have learned on the job....
New customers are the lifeblood of any retail business. With that in mind, retailers are investing significant time and resources into their customer acquisition efforts. Whether it be search marketing (paid or organic), social media, email, display advertising, content marketing, text messaging, affiliate marketing, catalogs or a host of other acquisition channels, finding what works...
