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Joe Keenan

Joe Keenan is the editor-in-chief of the Retail and Travel Group at NAPCO Media, which includes Total Retail, Women in Retail Leadership Circle, and Women Leading Travel & Hospitality. Previously, Joe served as senior editor at Reed Technology & Information Services.

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How American Eagle is Scoring Big With Gen Z Through Sports Marketing

At the CommerceNext Growth Show in New York City last month, Ashley Schapiro, vice president of marketing, media, performance and engagement at American Eagle Outfitters (AEO), shared how the apparel retailer is redefining consumer engagement by leaning into sports culture. With an emphasis on relevance, authenticity and always-on content, AEO is leveraging sports not just...

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C-Suite Execs From Ulta, Wayfair Talk AI in Retail

During a press breakfast at CommerceNext in New York last week, Fiona Tan, chief technology officer at Wayfair, and Kelly Mahoney, chief marketing officer at Ulta Beauty, shared how their companies are using artificial intelligence to evolve customer experiences while staying deeply grounded in brand purpose and personalization. Both leaders offered a clear message: the...

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Redefining Luxury: How Coach is Winning Over Gen Z and Beyond

Leigh Manheim Levine, president, Coach North America, shared compelling insights on the handbag and accessories brand’s ongoing transformation during her keynote at Shoptalk in Las Vegas last month. A consistent theme from Levine’s conversation with Hilary Milnes, executive Americas editor, Vogue Business, was how Coach is redefining what luxury means in a rapidly shifting consumer...

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BÉIS’ CEO Outlines the Brand’s Growth Strategy

At BÉIS, the consumer is at the heart of everything the brand does. As a community-oriented travel essentials brand, BÉIS thrives on direct dialogue with its customers. During a keynote session at Shoptalk in Las Vegas last week, BÉIS CEO Adeela Hussain Johnson shared what the brand has learned from its conversations with customers and...

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Best Buy CEO Corie Barry Shares Leadership Lessons

Corie Barry has worked at Best Buy for 25 years, the last five-plus as its CEO. As you can imagine, she has witnessed a lot of change during that time, both within the organization as well as the larger retail industry. During the National Retail Federation’s (NRF) Big Show in New York City earlier this...

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Women in Retail: 2023-2024 Impact Report

The impact and value of the Women in Retail Leadership Circle is stronger than ever. From the growth of our membership and corporate membership program, to our programming and professional development opportunities, to our priority to create an inclusive environment for all of our members, we have so much to celebrate! Over the past 10...

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2024 Retail Technology Report: We Need Your Insights

Total Retail, the sister brand of Women in Retail Leadership Circle, is conducting its annual survey of retail executives to learn about their organizations’ technology usage and needs, both current and future. As such, we request the Women in Retail community’s participation in this brief survey (it should take less than 10 minutes to complete)....

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Innovative Products Position Bath & Body Works for Success

Gina Boswell joined Bath & Body Works as CEO a little more than a year ago. During that time she has worked to evolve the business into the global fragrance and body care leader, leaning on the brand’s extensive reach and loyal customer base. In fact, Bath & Body Works’ products are in nearly 40...

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