How American Eagle is Scoring Big With Gen Z Through Sports Marketing
At the CommerceNext Growth Show in New York City last month, Ashley Schapiro, vice president of marketing, media, performance and engagement at American Eagle Outfitters (AEO), shared how the apparel retailer is redefining consumer engagement by leaning into sports culture. With an emphasis on relevance, authenticity and always-on content, AEO is leveraging sports not just...









