close x

Kristin Howell

Kristin has 25 years of technology and retail experience, including leadership roles across management consulting, solution design, product marketing and software development organizations. 

As Global Vice President within SAP’s Industry Product Management organization, she specializes in the areas of merchandising, demand planning, pricing, promotions, and AI/predictive analytics. She leads the end-to-end retail strategy and product vision across retail and fashion at SAP.  She works closely as a trusted advisor and thought leader for SAP’s global retail customer base.

Kristin currently sits on the board of the Terry J. Lundgren Center for Retailing at the University of Arizona.

Kristin holds an MBA from the W.P. Carey School of Business at Arizona State University and bachelors’ degrees in in Economics and International Relations from the University of Southern California

Read

The Experiential Edge: How Brands Are Harnessing the Power of Curated, Community-Building Brick-and-Mortar Experiences Through Technology

What do athletic apparel brand lululemon, beauty brands Glossier and Sephora, outdoor equipment company REI, and the restaurant brand Eataly have in common? They’re all investing in experiences to reshape the future of retail. Even as retailers pump more into digital experiences and technology, the latest consumer trends suggest that instead of devaluing or downplaying...

Read

5 Key Retail Trends to Look for in 2024

With all the buzz surrounding artificial intelligence in the retail industry, it’s no surprise that its embrace is one of the top trends as the industry begins 2024. The rapid growth of AI, machine learning and predictive technologies is opening up new worlds of opportunities. However, AI isn’t the only key trend in retail. Here...