Leigh is a leader in customer relationship marketing, with nearly a decade of experience at Optimove. Starting as a Marketing Data Scientist in the Strategic Services team, Leigh worked closely with strategic clients to shape and optimize their marketing strategies. As Optimove’s first Solutions Engineer, she played a pivotal role in building and scaling the team globally. Today, Leigh leads the EMEA sales team, driving growth for both new and existing business. With a background in engineering and a passion for data-driven decision-making, Leigh is dedicated to helping brands maximize customer engagement and retention through innovative solutions.
Tariffs, and any economic uncertainty for that matter, for many women — who drive a majority of household purchase decisions — are not just abstract policy shifts. They’re felt at the checkout line, in monthly budgets, and in day-to-day shopping habits. As prices rise on imported goods, many female consumers are making immediate changes, including...