In this episode of Women in Retail Talks, Women in Retail Leadership Circle Managing Editor Marie Albiges interviews Amanda Bailey, vice president of customer marketing and loyalty at Lowe's. This interview was recorded at Shoptalk in Las Vegas last month, where Bailey spoke on a panel exploring innovative approaches to marketing across the customer journey. Bailey discusses treating loyalty as a relationship beyond transactions; serving both DIY and pro customers via one loyalty platform with tailored benefits; building executive influence; and more.
Duration: 22:06
Merrell is in the midst of a defining brand transformation — launching its first-ever global brand platform, “It Starts Outside,” to reframe the outdoors as accessible, human and culturally relevant. To help drive this journey, we're looking for a global brand marketing director who will be a critical leader bringing this platform to life. This person will shape how Merrell shows up across culture, sport, performance, and lifestyle building a modern, emotionally resonant brand.
Own and scale Kendra Scott’s marketplace and social commerce business with a primary focus on Amazon 3P (FBA). Drive a multi-year growth roadmap across established and emerging third-party marketplaces and social commerce platforms, balancing aggressive revenue expansion with brand integrity, operational excellence, and best-in-class customer experience.
Ready for a career glow up? As Sr Manager, Performance Media Technical Operations, you’ll be responsible for driving the development and execution of Sephora’s Performance Media marketing technology roadmap. The work you do will impact beauty, as you enable the technical infrastructure, integrations, and partnerships that power omni‑sales, new client growth, and traffic across Sephora US & CA. You’ll be part of a high‑performing Media Center of Excellence that’s united in beauty, supported by those who are equally passionate about performance media, marketing technology, and data integrity.
Merrell is in the midst of a defining brand transformation, launching its first-ever global brand platform, It Starts Outside, to reframe the outdoors as accessible, human, and culturally relevant. To fuel this next chapter, we are seeking a Director of Media to play a critical role in bringing this platform to life—translating brand ambition into smart, modern media strategies that connect with people at scale. This leader will shape how Merrell shows up across paid, owned, and emerging channels, ensuring our messages land with relevance, consistency, and impact across geographies and audiences.
We’re looking for an experienced ecommerce leader to step in as Interim VP of Ecommerce & Marketplaces during a planned leave. This role is focused on providing continuity, supporting an established team, and ensuring we stay on track against key business priorities over a defined four-month period.
Women in Retail Meetups offer another opportunity for executive-level women leaders to network and support each other. By gathering in-person throughout the year, members can establish meaningful connections in their region. Feel free to bring along a retailer colleague to join you – please note that the meetup is pay as you go.
Women in Retail Meetups offer another opportunity for executive-level women leaders to network and support each other. By gathering in-person throughout the year, members can establish meaningful connections in their region. Feel free to bring along a retailer colleague to join you – please note that the meetup is pay as you go.
Women in Retail Leadership Circle (WIRLC) recently released its 16th annual Top Women in Retail report. The valuable resource highlights female executives who impressed our Editorial team as well as colleagues from across the industry. One such woman was Artemis Patrick, president and CEO of Sephora North America. Here’s a sampling of Artemis’ interview featured in...
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