Lifecycle Manager, In App, Sonos
The In-App Lifecycle Manager is responsible for designing and optimizing the customer journey within the app experience, ensuring every interaction helps users discover value, deepen engagement, and build long-term loyalty. This role bridges marketing and product, using data-driven insights to deliver contextual, personalized experiences that guide customers through onboarding, activation, feature adoption, and retention moments. You’ll own the strategy, execution, and measurement of in-app communications and campaigns creating a cohesive, seamless experience.
