The Women in Retail Leadership Circle (WIRLC) crew hit the Windy City on Tuesday for the first of our fall On the Road events and wow, what a ride it was! Taking place at the gorgeous Palmhouse in Evanston, our Chicago stop brought together an incredible group of senior-level retail leaders for an afternoon full...
Agentic Commerce: From Brand Loyalty to Bot Logic looks at where Agentic AI technology sits in the current market from its adoption by consumers to its potential impact on retailers. It surveys: · How Agentic Commerce works and examples of how consumers are using it · Current consumer familiarity with AI and expected use of AI-assisted shopping · 4...
The Women in Retail and Total Retail Virtual Exchange features engaging and informative interviews with leading retail executives on a variety of mission-critical industry topics. These interactive discussions provide valuable insights for audience members.
Net Conversion, a leading media agency known for its data-driven approach, released findings from a comprehensive consumer research study that reveals fundamental shifts in how Americans are now engaging with brands and making purchasing decisions. The study, Unlocking More Impact: The New Rules for Consumer Engagement, surveyed 1,200 U.S. adults to provide marketers with actionable...
Four in five startup employees say the job harmed their mental health, with anxiety and burnout rates higher than founders themselves. One in four startup employees use substances to cope with stress. Startup Snapshot presents its latest report, The Untold Toll: Part 2, Navigating Stress, Well-Being, and Burnout in Startup Teams. Building on previous research...
The vice president, associate creative director will work closely with the senior vice president of brand creative and marketing to manage projects from concept to completion. You will partner to develop and transform ideas into creative solutions managing the team day-to-day to ensure objectives are achieved. The role will direct and manage a team of 11 across art direction, e-commerce photography stills studio, editorial voice and copy. Together you will deliver on the brand 360-degree visual identity and photo direction for multichannel campaigns that touch all areas of the customer journey.
The director of merchandising is responsible for leading the strategic planning, development, and execution of merchandising strategies to drive sales, profitability, and market share. Reporting directly to the president and CEO, this role oversees product selection, assortment planning, pricing strategies, vendor negotiations, and inventory management — all while aligning merchandising initiatives with our brand vision, customer expectations, and business objectives.
The digital marketing lead is responsible for owning CHAGEE’s end-to-end digital strategy to drive awareness, acquisition, conversion, and retention. This role oversees SEO/SEM, performance marketing, website and app user experience, digital partner channels, and data-driven optimization. You’ll be responsible for our digital presence end-to-end, the full online-to-offline (OMO) strategy. The ideal candidate brings experience in startup environments, can move from 0→1, and has proven they can scale brands through data-driven and customer-centric approaches.
This role is responsible for building merchandising, global sourcing and visual merchandising strategies to drive consumer adoption, retention and revenue. Develops financially sound business plans that move the retail business forward, improving sales, turns, and gross margins. Responsible for converting insights from sales behavior analysis into actionable insights to achieve our objectives. Uses these insights to develop/execute category strategies, create and update category measurements and targets, and to aid in decision-making for all tactical efforts of the team at the customer level, including product assortment, merchandising, pricing and promotion.
Build-A-Bear’s VP of Communications and Public Relations is a dynamic brand storyteller and strategic leader who plays a pivotal role in shaping Build-A-Bear’s reputation, strengthening emotional connections, and amplifying our purpose-driven mission. This leader drives integrated communication strategies that spark consumer passion, influence stakeholder perception, and elevate the brand as a cultural force and market leader.
