Mary Ann O’Brien is the CEO and Founder of OBI Creative, a research-based, innovation-driven advertising agency based in Omaha, Nebraska. OBI starts and finishes each and every marketing plan and advertising campaign with the customer at the center - determining motivations, behaviors and key consideration drivers.
When did you start caring about workers forming unions and striking for better pay? How old were you when any alarm set in over the potential for monopolization of information and access to it became a critical concern in your mind? Chances are good it was in your college years or later. Or when you...
You’ve heard the old adage about walking a mile in someone else’s shoes. To be successful, marketers don’t have to walk in their customers’ shoes. They just have to put them on. Empathetic marketing may be a buzzword now, but it’s always been the key to acquiring and retaining loyal, satisfied customers. It revolves entirely...