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Nasim Khoshkhou

Nasim Khoshkhou is the Senior Vice President, Analytics and Data, at Synchrony.

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The Strategic Advantages of Leveraging Consumer Behavioral Data for Business Growth and Enhanced CX

In today’s rapidly evolving retail landscape, staying ahead of the curve and meeting customer expectations is more crucial than ever. According to Synchrony’s Future of Shopping report, by the year 2030, an astonishing 80 percent of shoppers will anticipate highly personalized experiences, and 67 percent believe that their shopping experience can be enhanced further through...

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Consumers Are Spending: 3 Strategies to Engage With Customers

As the 2022 holiday season concludes, we’re seeing interesting trends across the retail sector. Despite multiple macroeconomic factors and CPI inflation, the retail sector looks strong, with consumers shopping for the holidays. Reuters recently stated that retail sales increased by 1.3 percent in October. Similarly, the U.S. Census Bureau reported that total sales for August...