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Nazgul Kemelbek

Nazgul Kemelbek is a senior product marketing manager overseeing the Braze Email and SMS verticals.

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How Retailers Can Boost Their Engagement Strategy With SMS

As we watch the pandemic begin to slowly recede, it’s becoming increasingly clear that COVID-influenced marketing trends like accelerated digital transformation across industries and increased online shopping in the retail space are likely here to stay. However, there’s one key shift that retailers may not be aware of, one that has the potential to have...