Paige White is a tenured Email Delivery Lead on the Merkle Digital Messaging Team. With more than 9 years at Merkle, she oversees a portfolio of retail, CPG, high tech, and financial services accounts. Her role involves managing the teams responsible for orchestration and delivery of email, SMS, and mobile push services, ensuring deliverables are completed on time and on budget. She brings more than 14 years of experience in the digital messaging space and has worked on both the client and agency sides. Her expertise includes email marketing strategy and execution, customer experience optimization, technical platform management, CRM and media campaign management, as well as process improvement.
The holiday season is the noisiest time of the year for marketers, and consumers are flooded with emails, texts, push notifications, and in-app messages. To stand out, your messaging must be more than just clever copy. It needs a clear strategy, operational discipline, and the agility to adjust in real time. Below are the essentials...